European Property Portal Watch Conference


This is the first Property Portal Watch European Conference since November 2019.

This conference brings together C-Level leaders from online real estate marketplaces and PropTech companies around the world to discuss the key issues facing their businesses.

Over the course of 3 days, you will hear presentations from 30+ speakers, attend social events and network with 300+ C-Level leaders from around the world.

This conference is brought to you by the OnlineMarketplaces.com team and is our 34th conference since our first in 2009.


Listen to 35+ speakers openly discuss the key issues facing their businesses.
These speakers are C-Level Leaders from online marketplaces around the world.
Sessions involve a combination of panels, presentations and interviews.
Attendees are able to ask questions of the speakers and network with them of social events.

Pitch Club

The pitch club is a chance for 5 startup companies to pitch their businesses to attendees.  We run this as a competition with each company receiving feedback from a panel of judges and the winner receiving the Pitch Club Trophy.

Pitch Club Details
  • 6 startup companies pitch their businesses to the attendees
  • Each pitch is 6 min long
  • A panel of 3 experienced judges provide on the spot feedback about the business and the presentation
  • The best company as voted by the judges receives the Madrid Pitch Club Trophy

Email simon@onlinemarketplaces.com if you are interested in participating in Pitch Club at the conference.


Thank you to these great companies for sponsoring the 2022 European Property Portal Watch Conference in Madrid.

Full Sponsor Details

Companies Registered

We are expecting 300+ C-Level attendees from real estate marketplaces around the world.  Check out some of the companies already registered to attend the conference.

Click here for attending companies

Updated Agenda

Listen to engaging presentations by C-Level leaders from around the world.  Check out the agenda below.

Check back frequently for changes to the agenda as new speakers are announced.

09:30 am to 11:00 am

Cutting Edge Organic Search Strategy Workshop

Mike van der Heijden - CEO, Portal.Ventures (Australia)

Free workshop discussing the various organic search strategies that can be used to drive high quality traffic to marketplaces.

11:15 am to 12:15 pm

Results: How Leading European Portals Are Using New iovox Technology Workshop

Ceclia West - Director Account Management
James Gray - Director Global Marketplaces

Free workshop discussing the how property marketplaces are maximising value from superior communications tracking and analytics.

11:00 am to 1:00 pm

Registration and Coffee

Register your attendance and pick up your attendee pass.

1:00 pm to 1:10 pm

Kick Off

Simon Baker - Host, Founder of PPW Conference, and Serial Investor

SESSION 1: future real estate marketplace strategies

1:10 pm to 1:40 pm

Back to the Future of Classifieds and Marketplaces

Malcolm Myers - CEO and Founder, European Internet Ventures (Switzerland)

Three years ago, Malcolm made some bold predictions about the future of real estate marketplaces. Malcolm revisits these predictions and provides his view on the future of marketplaces.

1:40 pm to 2:10 pm

How Leading Portals in Established Markets Can Extract MoreValue

Andrew Rechtman - PropTech Advisor and Former GM Residential, REA Group (Australia)

How much more juice can the leading portals squeeze from the lemon, or is the property classifieds business no longer the money-making growth machine it once was?  Is moving towards the transaction an obvious next step, either for market leaders or new entrants, and if so, how can they make it happen?Do portals need to change their DNA to be successful beyond their core business, or can the old dogs learn new tricks?

2:10 pm to 2:40 pm

Moving to Transaction One Step a Time, Starting with Seller Leads

Konstantin Kalabin - Senior Director and Strategy Consultant, AIM Group (United Kingdom)

Konstantin looks at approaches to transactions in other verticals, drawing lessons for the more complex challenges faced in real estate. He then dives deeper into the first, crucial, step in moving to transaction: seller leads, showing how portals can share in agents’ commission without needing to own the transaction.

2:40 pm to 3:10 pm

Future of Marketplaces Strategic Discussion Panel

Mostyn Goodwin - Partner, OC&C Strategy Consultants (UK), Andrew Rechtman - PropTech Advisor and Former GM Residential, REA Group (Australia), Simon Baker (Moderator)

Experienced investors, advisors and operators of marketplaces openly discuss their views on the future of the industry including the longevity of the advertising model and the emergence of new revenue opportunities.

3:10 pm to 3:55 pm

Networking Break Sponsored by APIMO

A change to meet your fellow attendees and network.


3.55 pm to 4:20 pm

DOM.RIA — Verification First Platform

Artem Umanets - Chairman, RIA.com (Ukraine)

DOM.RIA is a leading platform of verified real estate in Ukraine. In the presentation, Artem will guide through the journey from vertical classified web site to enhance trust platform for real estate.

4:20 pm to 4:40 pm

How To Unlock Revenue When You Choose Conversational AI

Ryan Gallagher - Founder and CEO, IOVOX (United Kingdom)

Using real world examples, Ryan discusses how iovox’s conversational AI solutions enable marketplaces to identify new business opportunities, capture new sources of revenue, and improve business outcomes, without increasing call volumes or radically changing marketing approaches.

4:40 pm to 5:05 pm

Unlocking Growth Options in the Polish Market

Jaroslaw Swiecicki - CEO, Morizon.pl Gratka (Poland)

Grupa Morizon-Gratka owns both the leading realestate vertical (Morizon) and general classifieds horizontal (Gratka) in the Polish market.  This interview explore show these businesses have been put together, the value that has been unlocked,and how they have managed to build, from scratch, the leading mortgage broker in the market.

5:05 pm to 5:30 pm

Building Businesses in an Unstable Market

Andrey Mima - CEO and Co-Founder, Flatfy Group (Ukraine)

Based in Kiev, Ukraine, Flatfy is facing a range of unique challenges and , in the process, is redefining its business operations. This session discusses how Flatfy continues to grow its business.

5:30 pm to 5:55 pm

Emerging Markets Panel Discussion

Ricardo Frechou - CEO and Co-Founder, InfoCasas (Uruguay), Ben Neve - CEO, NetVentures (United Kingdom), Simon Baker (Moderator)

Experienced investors, advisors and operators of emerging market real estate marketplaces openly discuss their views on the future of the industry in these challenging markets.

5:55 pm to 6:00 pm

Day 1 Wrap Up

Simon Baker - Host, Founder of PPW Conference, and Serial Investor

8:00 pm onwards

Drinks Sponsored by Portal.Ventures and Floorfy

Fortuny Home Club - C. de Fortuny, 34, 28010 Madrid, Spain

Get together with fellow attendees

9:00 am to 9:05 am

Kick Off Day 2

Simon Baker - Host, Founder of PPW Conference, and Serial Investor


9:05 am to 9:30 am

Leveraging Leadership to Create New Growth Options

Simon Bray - President, REW (Canada)

REW is the market leading property portal in the British Columbia market.  They are successfully extending their marketplace to other Canadian markets. Their challenge now is how to leverage the assets they have created overthe last 15 years to enter new market segments.

This session explores how market leading companies, such as REW, can grow their business by leveraging existing assets such as brand, audience, and industry relations.

9:30 am to 9:55 am

How SMG Enables Swiss Real Estate to Reach the Next Level of Digitalisation

Martin Waeber - MD Real Estate, Swiss Marketplaces Group (Switzerland)

Swiss Marketplace Group (SMG) was founded in 2021, as a  pioneering network of online marketplaces and a leading European digital  company that brings together some of the leading marketplaces in Automotive,  Real Estate, General Marketplaces, and Finance & Insurance. The goal is  to provide customers with the best tools to meet their life decision needs.

In the real estate sector, SMG consists of the platforms  ImmoScout24, Homegate and Acheter-Louer - among others, but more importantly  we employ some of the top talents in the digital field. They all follow one  vision: We empower everyone to make the best decision for Swiss Real Estate –  digital and simple.

The interview with Martin Waeber, Managing Director of  Real Estate within the SMG, explores how this pioneering network came about,  how the various marketplaces are integrated to release value, and how  subsequently SMG is enabling the Swiss real estate industry to reach the next  level of digitization.

9:55 am to 10:20 am

Leveraging Leadership in Rental Syndication to Unlock Value Through Vertical Integration

Max Steinman - CEO, RentSync (Canada)

RentSync is the market leader in rentals syndication in the Canadian market.  They are leveraging their assets to vertically integrate and in the process, unlock new pools of value. This session looks at how Rentsync is approaching this challenge, the success they are having and how they are overcoming obstacles.

10:20 am to 10:45 am

Unlocking Future Growth as the Market Leader in Belgium

Piet Derriks - Managing Director, Immoweb (Belgium)

As part of the AVIV Group, Immoweb has undergone significant growth over the last two years. This interview discusses how being part of the AVIV Group has unlocked growth within the business and how the company’s strategy is evolving.

10:45 am to 11:25 am

Networking Break Sponsored by Freespee

Meet your fellow attendees


11:25 am to 11:45 am

What AI Can Offer Property Marketplaces and How to Implement It

Davor Anicic - CEO and Co-Founder, Velebit.ai (Croatia)

Interesting business perspectives on implementing AI-based technologies in property marketplaces. What can be done with a current state-of-the-art AI in a realistic business environment? What can your business and your users realistically expect? From AI-based recommenders to advanced cognitive searches. From AI understanding images and text to AI uses for 3D photorealistic digital twins. From detecting duplicate ads to future AI-stable diffusion-generated Metaverse ads.

11:45 am to 12:05 pm

Opportunities for the Real Estate Business in the Metaverse

Rafael Bonnelly - CEO and Founder, Evveland (Spain)

In 2022, $120bn is being invested in the development of Web3 and the Metaverse. HorizonWorlds, Decentraland, TheSandbox and Sommium Space are the largest Metaverses with land sales being a very lucrative business for them.  However, there is a huge technology gap between the Web3 community and the public. This session looks at how the real estate industry can jump on the Metaverse bandwagon and attract a new audience to engage and transact with.

12:05 pm to 12:25 pm

How Proper Property Presentation Can Increase Lead Generation Rates

Javier Biosca - COO, Floorfy (Spain)

How properties are presented on a site can dramatically impact conversion rates.  This is becoming more important as property marketplaces transition to tech-enabled brokerages. This session looks at what works and doesn’t work in how rental and for sale properties are presented on a marketplace.

12:25 pm to 12:45 pm

Using Technology to Help International Buyers on the Property Acquisition Journey

Gemma Coles - Managing Director, Kyero (United Kingdom)

Kyero helps international buyers purchase property in Spain, France, Portugal, and Italy. Cross border purchases are complex transactions and Kyero uses a combination of technology and in-market expertise to support the buying experience and build buyer confidence. This interview looks at how Kyero has built its business, the challenges it has faced, and how it marries technology and the human touch to help international buyers.

12:45 pm to 2:00 pm

Lunch Break Sponsored by IOVOX

Meet your fellow attendees


2:00 pm to 2:30 pm

Investing in Innovative New Businesses through the Eyes of Early Stage Investors

Fredrik Bergman - Founder, PropTech Farm (Sweden),
Gonzalo Ortiz - Principal, Tadium (Spain),
Simon Baker
- Moderator

There are hundreds of early stage marketplaces, each seeking funding to accelerate growth. This session looks through the eyes of the early stage investor to discover what differentiates those they fund from those they don't.

2:30 pm to 3:55 pm

Pitch Club Presented by IOVOX

Six start up companies present 6 minute overviews of their businesses which are then critiqued by our experienced panel of early stage investors.

Ryan Gallagher - CEO, IOVOX (UK)
Gonzalo del Pozo - Partner, Tadium Investments (Spain)
Ben Neve - Founder, Net Ventures (UK)

Simon Baker
- Serial Investor in Marketplaces

3:55 pm to 4:35 pm

Networking Break Sponsored by SignifiMedia

Meet your fellow attendees


4:35 pm to 5:00 pm

How to Win Friends and Influence People as a Property Portal... and Why You’d Bother

Edmund Keith - Editor, Online Marketplaces Group (Spain)

Few people have read, written or received more press releases about real estate portals than OnlineMarketplaces.com Editor, Edmund Keith. In his presentation, he uses data to show how portals are increasingly spending more time and money on controlling narratives. He’ll talk about what they are trying to control and, crucially, the big potential payoffs for portals that manage to control the narrative of their housing market.

5:00 pm to 5:25 pm

How Data is Changing the Commercial Property Landscape

Josue Calvo Jimenez - Director of Applied Intelligence, Harness Data Intelligence (United Kingdom)

Harness Data Intelligence is a leading provider of data intelligence for the UK commercial property market.  In this session, Josue Calvo will discuss how they have assembled a unique and comprehensive data set for the UK commercial market and how this has unlocked significant value forits customers.

5:25 pm to 5:50 pm

Building Data Driven Valuation Models in Emerging Markets

Gorkem Ogut - CEO, Endeksa (Turkey)

Emerging markets, such as Turkey, have limited availability of quality data upon which to build accurate and valuable valuation models.  This session looks at how Endeksa has approached the problem of building an AVM (automated valuation model) for the Turkish market.

5:50 pm to 6:00 pm

Day 2 Wrap Up

Simon Baker - Host, Founder of PPW Conference, and Serial Investor

8:00 pm onwards

Gala Event Presented by IOVOX

La Carmela - C. de la Victoria, 4, LOCAL 1, 28012 Madrid, Spain

9:00 am to 9:05 am

Kick Off Day 3

Simon Baker - Host, Founder of PPW Conference, and Serial Investor


09:05 am to 09:25 am

Rise of PropTechs - How Huspy is Disrupting the Real Estate Sector in Spain

David Chamas - General Manager Spain, Huspy (Spain)

Huspy’s mission is to disrupt the real estate industry with the quest to develop a product that digitizes and simplifies the home buying process for everyone.

This session looks at how Huspy is building its business, the challenges it faces and the success it is having.

09:25 am to 09:45 am

Find, Buy, Renovate, Furnishand Rent in One App – How Masteos is Changing Real Estate Investment

Geoffroy Reiser - Managing Director Europe, Masteos (France)

Having raised EUR 40m in June this year, Masteos is now focused on changing the way Europeans invest in real estate.

This session discusses Masteos’ business model, how it is rolling out across Europe, the challenges it faces and how it is over coming them.

09:45 am to 10:05 am

Building a Low Cost, Low Manpower Global Property Marketplace

Steve Coleman - CTO, SnowOnly (United Kingdom)

SnowOnly is a global niche marketplace that provides properties for sale in ski resorts around the world.  The key challenge in building this type of business is how do you service customers around the world keeping costs low.  The answer is automation.  

This session looks at how SnowOnly has automated many parts of its business.

10:05 am to 10:25 am

Democratizing Entrepreneurship through Real Estate

Ignacio Cort Todoli - Director of Real Estate, Jeff (Spain)

Many passionate and driven entrepreneurs are willing to launch a new business but lack the needed savings to do so. Jeff offers an affordable business-in-a-box solution that helps the best entrepreneurs access stores ready to operate inpremium locations.

10:25 am to 10:45 am

Redefining Ownership in the Secondary Home Market

Carlos Gomez - Co-Founder, Vivla (Spain)

A new generation of second home owners need new solutions to invest and enjoy. Vivla is changing the way in which people can own secondary homes in the Spanish market.  They have rolled out a data driven fractional ownership model that allows secondary homeowners to purchase part ownership of a property in an attractive location. This session looks at how they have rolled out their model and how this differs from businesses such as Pacaso in the US market.

10:45 am to 11:25 am

Networking Break

Meet your fellow attendees


11:25 am to 11:45 am

Lessons Learned in Building a Market Leading Transaction Business

Emre Erashin - CEO and Founder, Tapu.com (Turkey)

Forthe last 7 years, Tapu.com has built a market leading technology based realestate transaction business. During this time many lessons have been learned. In this session, Emre will discuss how they have built their market leading business and share the lessons learned.

11:45 am to 12:05 pm

Redefining the Experience for Owners, Buyers, and Renters

Borja Davila - Executive Partner, Prosperty (Greece)

Prosperty collaborates with institutional investors and realestate portfolio managers, to holistically service, manage and commercialize their real estate assets through an enterprise SaaS white label platform.

Prosperty provides all the enabling digital tools and data-driven services across the lifecycle, from sourcing, acquisition, and asset managementthrough to auctions and commercializationthrough a dedicated sales and lettings portal, driving performance and maximizing returns.

12:05 pm to 12:25 pm

Capturing Transaction Revenues from Office Space Rentals

Mario Berta - Chairman, FlySpaces (Singapore)

FlySpaces is a leading technology drive commercial real estate player in the Singapore market. The leverage technology to match companies with rental office space andthen close out the transaction, on the way, capturing recurring revenues. This session looks at howthey have built the business, the challenges they have faced, and how the business is changing the way Singapore companies rent office space.

12:25 pm to 12:50 pm

Digitizing the Real Estate Transaction – What is Really Involved Panel

Ronnie Sang - CEO and Founder, AoCubo (Brazil), Ricardo Frechou -CEO, Infocasas (Uruguay), Simon Baker - Moderator

Experienced transaction business operators discuss the challenges and opportunities created by focusing on capturing value from the real estate transaction.

12:50 pm to 1:00 pm

Day 3 Wrap Up

Simon Baker - Host, Founder of PPW Conference, and Serial Investor


The European Property Portal Watch Conference is again being held at the Novotel Madrid Center Hotel.

Novotel Madrid Center Hotel

Calle de O'Donnell, 53
28009, Madrid

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