European Property Portal Watch Conference


This is the first Property Portal Watch European Conference since November 2019.

This conference brings together C-Level leaders from online real estate marketplaces and PropTech companies around the world to discuss the key issues facing their businesses.

Over the course of 3 days, you will hear presentations from 30+ speakers, attend social events and network with 300+ C-Level leaders from around the world.

This conference is brought to you by the OnlineMarketplaces.com team and is our 34th conference since our first in 2009.


Listen to 35+ speakers openly discuss the key issues facing their businesses.
These speakers are C-Level Leaders from online marketplaces around the world.
Sessions involve a combination of panels, presentations and interviews.
Attendees are able to ask questions of the speakers and network with them of social events.

Pitch Club

The pitch club is a chance for 5 startup companies to pitch their businesses to attendees.  We run this as a competition with each company receiving feedback from a panel of judges and the winner receiving the Pitch Club Trophy.

Pitch Club Details
  • 5 startup companies pitch their businesses to the attendees
  • Each pitch is 6 min long
  • A panel of 3 experienced judges provide on the spot feedback about the business and the presentation
  • The best company as voted by the judges receives the Madrid Pitch Club Trophy

Email simon@onlinemarketplaces.com if you are interested in participating in Pitch Club at the conference.


Thank you to these great companies for sponsoring the 2022 European Property Portal Watch Conference in Madrid.

Full Sponsor Details

Companies Registered

We are expecting 300+ C-Level attendees from real estate marketplaces around the world.  Check out some of the companies already registered to attend the conference.

Click here for attending companies

Updated Agenda

Listen to engaging presentations by C-Level leaders from around the world.  Check out the agenda below.

Check back frequently for changes to the agenda as new speakers are announced.

09:30 am to 11:00 am

Cutting Edge Organic Search Strategy Workshop

Mike van der Heijden - CEO, Portal.Ventures (Australia)

Free workshop discussing the various organic search strategies that can be used to drive high quality traffic to marketplaces.

11:15 am to 12:15 pm

Communications, Analytics and Voice Tracking Strategy Workshop

Ryan Gallagher - CEO, IOVOX (United Kingdom)

Free workshop discussing the how property marketplaces are maximising value from superior communications tracking and analytics.

12:00 pm to 1:00 pm

Registration and Coffee

Register your attendance and pick up your attendee pass.

1:00 pm to 1:10 pm

Kick Off

Simon Baker - Co-Host and Co-Founder, Global Online Marketplaces Conference

SESSION 1: future real estate marketplace strategies

1:10 pm to 1:40 pm

Back to the Future of Classifieds and Marketplaces

Malcolm Myers - CEO and Founder, European Internet Ventures (Switzerland)

Three years ago, Malcolm made some bold predictions about the future of real estate marketplaces. Malcolm revisits these predictions and provides his view on the future of marketplaces.

1:40 pm to 2:10 pm

The Rise of Digital Real Estate Transaction Businesses

Simon Baker - Co-Host and Co-Founder, Global Online Marketplaces Conference

For many years real estate portals and marketplaces were seen mainly as media businesses capturing advertising dollars.  However, the last few years has seen the emergence of digital real estate transaction businesses that leverage technology to make purchase and rental transactions quicker and easier as well as rolling out new business models.

This session discusses the rise of the digital real estate transaction businesses and how they are looking to change how real estate is bought, sold and rented.

2:10 pm to 2:40 pm

Strategies That Take Property Portals Towards Transactions

Jonathan Turpin - Principal, AIM Group (United Kingdom)

Jonathan discusses the various strategies that property portals can take to move into the transcation and capture part, if not all, of the highly attractive commission revenue stream.

2:40 pm to 3:10 pm

Future of Marketplaces Strategic Discussion Panel

Panel Members to be Confirmed, Simon Baker (Moderator)

Experienced investors, advisors and operators of marketplaces openly discuss their views on the future of the industry including the longevity of the advertising model and the emergence of new revenue opportunities.

3:10 pm to 3:55 pm

Networking Break Sponsored by APIMO

A change to meet your fellow attendees and network.


3.55 pm to 4:20 pm

Trends in Emerging Markets

Shaun di Gregorio - CEO, Frontier Digital Ventures (Malaysia)

Frontier Digital Ventures has investments and operations around the in emerging market real estate marketplaces. This session looks at how they have grown their business and discusses the key opportunities and challenges facing real estate marketplaces in emerging markets.

4:20 pm to 4:40 pm

How To Unlock Revenue When You Choose Conversational AI

Ryan Gallagher - Founder and CEO, IOVOX (United Kingdom)

Using real world examples, Ryan discusses how iovox’s conversational AI solutions enable marketplaces to identify new business opportunities, capture new sources of revenue, and improve business outcomes, without increasing call volumes or radically changing marketing approaches.

4:40 pm to 5:05 pm

Unlocking Growth Options in the Polish Market

Jaroslaw Swiecicki - CEO, Morizon.pl Gratka (Poland)

Grupa Morizon-Gratka owns both the leading realestate vertical (Morizon) and general classifieds horizontal (Gratka) in the Polish market.  This interview explore show these businesses have been put together, the value that has been unlocked,and how they have managed to build, from scratch, the leading mortgage broker in the market.

5:05 pm to 5:30 pm

Building Businesses in an Unstable Market

Andrey Mima - CEO and Co-Founder, Flatfy Group (Ukraine)

Based in Kiev, Ukraine, Flatfy is facing a range of unique challenges and , in the process, is redefining its business operations. This session discusses how Flatfy continues to grow its business.

5:30 pm to 5:55 pm

Emerging Markets Panel Discussion

Panel Members to be Confirmed, Simon Baker (Moderator)

Experienced investors, advisors and operators of emerging market real estate marketplaces openly discuss their views on the future of the industry in these challenging markets.

5:40 pm to 5:50 pm

Day 1 Wrap Up

Simon Baker - Co-Host and Co-Founder of Global Online Marketplaces Conference

6:30 pm to 8:30 pm

Drinks Sponsored by Portal.Ventures and TBC

Fortuny Home Club - C. de Fortuny, 34, 28010 Madrid, Spain

Get together with fellow attendees

9:00 am to 9:05 am

Kick Off Day 2

Simon Baker - Co-Host and Co-Founder of Global Online Marketplaces Conference


9:05 am to 9:30 am

How Leading Portals in Established Markets Can Extract MoreValue

Andrew Rechtman - PropTech Advisor and Former GM Residential, REA Group (Australia)

How much more juice can the leading portals squeeze from the lemon, or is the property classifieds business no longer the money-making growth machine it once was?  Is moving towards the transaction an obvious next step, either for market leaders or new entrants, and if so, how can they make it happen?Do portals need to change their DNA to be successful beyond their core business, or can the old dogs learn new tricks?

9:30 am to 9:55 am

How we Enable Swiss Real Estate to Reach the Next Level of Digitalisation

Martin Waeber - MD Real Estate, Swiss Marketplaces Group (Switzerland)


9:55 am to 10:20 am

Topic To Be Finalised

Speaker to be confirmed


10:20 am to 10:45 am

Topic To Be Finalised

Piet Derriks - Managing Director, Immoweb (Belgium)

As part of the AVIV Group, Immoweb has undergone significant growth over the lasttwo years. This interview discusses how being part of the AVIV Group has unlocked growth within the business and how the company’s strategy is evolving.

10:45 am to 11:25 am

Networking Break Sponsored by Freespee

Meet your fellow attendees


11:25 am to 11:45 am

How Smart is your Rental Contract?

Nicolas Barilari - CEO, Nash21.io (Spain),

We have entered the new era, the era of web3 and decentralization. Now the rental contracts are smart, liquid and transactable.

11:45 am to 12:05 pm

Opportunities for the Real Estate Business in the Metaverse

Rafael Bonnelly - CEO and Founder, Evveland (Spain)

In 2022, $120bn is being invested in the development of Web3 and the Metaverse. HorizonWorlds, Decentraland, TheSandbox and Sommium Space are the largest Metaverses with land sales being a very lucrative business for them.  However, there is a huge technology gap between the Web3 community and the public. This session looks at how the real estate industry can jump on the Metaverse bandwagon and attract a new audience to engage and transact with.

12:05 pm to 12:25 pm

Session being finalised

Speaker to be finalised


12:25 pm to 12:45 pm

How Proper Property Presentation Can Increase Lead Generation Rates

Javier Biosca - COO, Floorfy (Spain)

How properties are presented on a site can dramatically impact conversion rates.  This is becoming more important as property marketplaces transition to tech-enabled brokerages. This session looks at what works and doesn’t work in how rental and for sale properties are presented on a marketplace.

12:45 pm to 2:05 pm

Lunch Break Sponsored by IOVOX

Meet your fellow attendees


2:05 pm to 2:30 pm

Investing in Innovative New Businesses through the Eyes of Early Stage Investors

Fredrik Bergman - PropTech Farm (Sweden), Ben Neve -Net Ventures (UK), Simon Baker - Moderator

There are hundreds of early stage marketplaces, each seeking funding to accelerate growth. This session looks through the eyes of the early stage investor to discover what differentiates those they fund from those they don't.

2:30 pm to 3:55 pm

Pitch Club Presented by IOVOX

Five start up companies present 6 minute overviews of their businesses which are then critiqued by our experienced panel of early stage investors.


Ryan Gallagher - CEO, IOVOX (UK)
Gonzalo del Pozo - Partner, Tadium Investments (Spain)
Simon Baker - Serial Investor in Marketplaces

3:55 pm to 4:35 pm

Networking Break Sponsored by SignifiMedia

Meet your fellow attendees


4:35 pm to 5:00 pm

How to Win Friends and Influence People as a Property Portal... and Why You’d Bother

Edmund Keith - Editor, Online Marketplaces Group (Spain)

Few people have read, written or received more press releases about real estate portals than OnlineMarketplaces.com Editor, Edmund Keith. In his presentation, he uses data to show how portals are increasingly spending more time and money on controlling narratives. He’ll talk about what they are trying to control and, crucially, the big potential payoffs for portals that manage to control the narrative of their housing market.

5:00 pm to 5:25 pm

Topic being finalised

Josue Calvo Jimenez - Director of Applied Intelligence, Harness Data Intelligence (United Kingdom)

Harness Data Intelligence is a leading provider of data intelligence for the UK commercial property market.  In this session, Josue Calvo will discuss how they have assembled a unique and comprehensive data set for the UK commercial market and how this has unlocked significant value forits customers.

5:25 pm to 5:50 pm

Building Data Driven Valuation Models in Emerging Markets

Gorkem Ogut - CEO, Endeksa (Turkey)

Emerging markets, such as Turkey, have limited availability of quality data upon which to build accurate and valuable valuation models.  This session looks at how Endeksa has approached the problem of building an AVM (automated valuation model) for the Turkish market.

5:50 pm to 6:00 pm

Day 2 Wrap Up

Simon Baker - Co-Host and Co-Founder of Global Online Marketplaces Conference

7:00 pm onward

Gala Event Presented by IOVOX, plus others

La Carmela - C. de la Victoria, 4, LOCAL 1, 28012 Madrid, Spain

9:00 am to 9:05 am

Kick Off Day 3

Simon Baker - Co-Host and Co-Founder of Global Online Marketplaces Conference


09:05 am to 09:25 am

Rise of PropTechs - How Huspy is Disrupting the Real Estate Sector in Spain

David Chamas - Head of Mortgages, Huspy (Spain)


09:25 am to 09:45 am

Presentation to be finalized

Speaker to be confirmed


09:45 am to 10:05 am

Building a Low Cost, Low Manpower Global Property Marketplace

Steve Coleman - CTO, SnowOnly (United Kingdom)

SnowOnly is a global niche marketplace that provides properties for sale in ski resorts around the world.  The key challenge in building this type of business is how do you service customers around the world keeping costs low.  The answer is automation.  This session looks at how SnowOnly has automated many parts of its business.

10:05 am to 10:25 am

Presentation to be finalized

Speaker to be confirmed


10:25 am to 10:45 am

Capturing Value from the Secondary Home Market

Carlos Gomez - Co-Founder, Vivla (Spain)

Vivla is changing the way in which people can own secondary homes in the Spanish market.  They have rolled out a data driven fractional ownership model that allows secondary homeowners to purchase part ownership of a property in an attractive location. This session looks at how they have rolled out their model and how this differs from businesses such as Picasso in the US market.

10:45 am to 11:30 am

Networking Break

Meet your fellow attendees


11:30 am to 11:55 am

Lessons Learned in Building a Market Leading Transaction Business

Emre Erashin - CEO and Founder, Tapu.com (Turkey)

Forthe last 7 years, Tapu.com has built a market leading technology based realestate transaction business. During this time many lessons have been learned. In this session, Emre will discuss how they have built their market leading business and share the lessons learned.

11:55 am to 12:20 pm

Presentation to be finalized

Speaker to be confirmed


12:20 am to 12:50 pm

Digitizing the Real Estate Transaction – What is Really Involved Panel

Ronnie Sang - CEO and Founder, AoCubo (Brazil), Ricardo Frechou -CEO, Infocasas (Uruguay), Simon Baker - Moderator

Experienced transaction business operators discuss the challenges and opportunities created by focusing on capturing value from the real estate transaction.

12:50 pm to 1:00 pm

Day 3 Wrap Up

Simon Baker - Co-Host and Co-Founder of Global Online Marketplaces Conference


The European Property Portal Watch Conference is again being held at the Novotel Madrid Center Hotel.

Novotel Madrid Center Hotel

Calle de O'Donnell, 53
28009, Madrid

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